During my recent trip into the Shark Tank, I reconnected with the informercial whiz Kevin Harrington, the resident of the first seat. Rather than pitching him a business, I asked him about what it’s like to get pitched, particularly in this recession.
He must have been pumped up for the day’s meal of entrepreneurs in crisis, because in this interview — which was terrifically hectic because they were re-setting in between business pitches, so bear with the noise the way we had to — he was surprisingly candid about where he’s making his money these days and what types products fill his wallet the most.
I should have asked him where he gets his tans. I want to live there, even if it means days spent golfing.
[tube]http://www.youtube.com/watch?v=40j_leI_cOc[/tube]
Here’s a shot with Kevin (and Barbara Corcoran and Robert Herjavec) from a satellite media tour I covered during the first season of Shark Tank.
Jason. I AM JOSEPH CERNIGLIA PRESIDENT OF SAUTEE HARD CIDER CO. AND FOUNDER OF WOODCHUCK HAD CIDER . I SOLD THE COMPANY FOR 15 MILLION DOLLARS. IT RESOLD AFTER 8 YEAR LATER FOR 340 MILLION DALLARS. SO I KNOW STARTED A NEW CIDER BUSINESS SAUTEE HARD CIDER CO. I HAVE PRODUCED TWO CIDERS APPLE AND PEACH. I AM GOING OUT OF BUSINESS BECAUSE OF PORE DISTRIBUTION. I NEED A SHARK TO INVEST 2 MILLIONS DOLLAR FOR 50% OF THE BUSINESS. IT MUST BE A SHARK THAT CAN HELP COMPANY WITH CIDER (BEER) DISTRIBUTION . I AM 76 YEARS OLD AND HAVE NO KINNEY AND ON DILASESS AND JUST CAN NOT HANDLE IT. THERE IS MORE TO THE STORY AND CAN EXPLAIN LATER