Jason Cochran

Stuff you never knew you never knew

May

14

2010

Watch my media training in action on Fox Philly! I was not expecting to hear the question about college kids starting businesses. But I was prepared to talk about major brands that are named after real people. So I doggedly went after that angle instead.

“Did you know Chef Boyardee was a real guy?” I asked instead of actually answering her question. Now that I know that’s such a smooth diversionary tactic, I’m going to use it all the time.

“License and registration please.” Beat. “Officer, did you know Chef Boyardee was a real guy?”

I evaded like a politician, and no one even noticed.

My slick response was based on the best media training advice I ever got: “Don’t answer the question that was asked. Answer the question you wish had been asked. No one will notice.”

Now that you know that trick, you’ll start noticing that every Senator under the sun uses it daily.

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